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Marketing Executive
LEVEL 4

about course

ABOUT

A Marketing Executive will develop the skills to plan, manage and evaluate marketing campaigns aligned to business objectives, translating strategy into effective, actionable activity.

 

They will learn to conduct market research and analyse customer insights, deliver integrated campaigns across digital and offline channels, and maintain consistent brand messaging.

 

The role also includes managing content, budgets, and external suppliers, analysing performance data to improve results, supporting lead generation and customer engagement, and continuously developing their knowledge to stay up to date with industry trends and tools.

course requirements

ENTRY 

REQUIRMENTS

If an apprentice has not already achieved GCSE English and Math or equivalent, apprentices under 18 must achieve them before completing their End-Point Assessment.

 

Apprentices aged 19+ may opt out.

course opportunities

TYPICAL JOB 

ROLES

  • Marketing Executive

  • Digital Marketing Executive

  • Marketing Co-ordinator

  • Campaign Executive

  • Communications Executive

  • Brand Executive

  • Marketing Officer

course results

DURATION

The apprenticeship will take 12 months to complete. 

 

At the end of an apprenticeship, learners are required to carry out End-Point Assessment.

The EPA components for this standard are:

  • Multiple Choice

  • Knowledge Test

  • Professional Discussion

How It Works

course scoping

1. Initial Scoping Session

We provide an initial scoping session, which includes everything from mapping the Job Role to the correct Level Apprenticeship, agreeing delivery programmes and helping employers understand the apprenticeship funding process.

course enrolment

2. Enrolment 

We enrol/induct the learners and explain how a bespoke delivery plan, based on the requirements of the business, will work in practical terms.

course delivery

3. Delivery

Over the duration of the training we support the learners in the workplace with face to face and remote sessions. We also support the apprentices’ mentor and/or line manager's involvement in overseeing the Apprenticeship training.

course assessment

4. Assessment

We arrange all relevant end point assessment and prepare the learner on what to expect during end point assessment.

course certification

5. Certification

Following the successful completion of the training the learner receives their certification.

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